January 25, 2006

By: Holly Moran
Website: http://www.1st-in-fitness.com

24 Hour Fitness Chain Deal puts Health Club Panel Network offering at over 1,800 clubs nationwide

24 Hour Fitness, the world's largest privately owned and operated fitness center chain has signed an exclusive, long term agreement with Health Club Panel Network, the nation’s largest provider of advertising and marketing opportunities in health clubs. This addition increases the HCPN network to over 1,800 clubs nationwide – more than six times that of any other company in the industry – delivering over six million active, upscale and influential consumers every month to leading brands.

A unique and exciting new advertising medium, HCPN provides the bridge between health clubs and top national brands eager to advertise using panels and promotions in the highly impactful health club environment. HCPN will hold exclusive in-club media rights in the more than 300 U.S. 24 Hour Fitness clubs and will immediately begin placing panels in each club in preparation for advertising from various members of HCPN's active client list, such as Nissan, Nestle, American Express, P&G, Atkins Nutritionals, Kraft and Pfizer.

“HCPN’s devoted focus to the health club industry as well as their strong credibility helped finalize our decision to join forces with them,” said Linell Killus, Senior Vice President of Marketing for 24 Hour Fitness. “We’re eager to have the high caliber advertising and marketing that they provide.”

“24 Hour Fitness is a true visionary company in the health club industry, and now the largest chain in our growing club network”, said Richard Hirsch, EVP Marketing and Business Development for HCPN. “We are not only thrilled to offer 24 Hour Fitness as part of our traditional network, but look forward to developing new programs and opportunities for our clients that specifically leverage the unique assets of 24 Hour Fitness,” he added.

Author Notes:

Holly Moran contributes and publishes news editorial to http://www.1st-in-fitness.com.  A source of information and helpful tips on various types of fitness equipment.