March 31, 2004

By: Ingrid Kelly
Website: http://www.1st-in-fitness.com

Partnership ideal match to contribute to increased excellence of Canadian National Wrestling Team

Today the Canadian Amateur Wrestling Association and Innovative Logic jointly announce a 2 year agreement to implement Crosstrainer Personal Fitness Management software throughout the entire wrestling organization. Multi user licenses of Crosstrainer will be provided to each of the thirteen national training centers and two high performance clubs that train national wrestlers. Also the National Program Director, National Office and several National Team athletes will receive Crosstrainer Personal Fitness Management software.

"We were very impressed with several features of the software right from the start," said Greg Mathieu, Executive Director of the CAWA. "Our sport medicine and science team will be able to use the Wellness tracking and, of course, the Weigh-in profile for a weight based sport is very useful."

Crosstrainer is a Canadian fitness and nutrition software product that is best known for its unique ability to set and track goals in combination with an athlete's personal fitness and nutrition. The partnership will provide a platform to implement several upcoming features that are specifically of interest to organizations that would like to enhance their athlete excellence through increasing coach-to-athlete and coach-to-coach communication. Upcoming development will enable coaches to design training plans and share them with their athletes and each other. In this way National Coaches can design a training plan and an event schedule and share it with the athletes nationwide ensuring maximum efficiency and accuracy.

"We are very proud to have an organization as well respected as the Canadian Amateur Wrestling Association as the first Canadian Sport Association to incorporate Crosstrainer," says Marco Smits Director of Sales and Marketing of Innovative Logic. "Canadian wrestlers have been very successful over the last few years and we are excited to be part of the program and to contribute to increasing excellence of all wrestlers of the association".

CAWA and Innovative Logic started their talks early this summer and have been working closely together to finalize the details of the partnership. Talks between other National Sport Organizations and Innovative Logic are also underway.

"We have been looking for an integrated program for quite some time. There is really nothing out there that compares," added Mathieu. "After careful review we made our choice. There is a real demand, and Crosstrainer has risen to the challenge to fill that hole in the market and to support the needs of our sport organization. National sport bodies should find the Crosstrainer software a significant step up from legacy systems."

"Innovative Logic looks forward to supporting Canada's successful wrestling program in this critical two year period leading to the 2004 Olympic Games." says Smits. "It is a great reward to help athletes pursuing and realizing podium performances at international competitions especially the Olympic Games"

Author Notes:

Ingrid Kelly contributes and publishes news editorial to http://www.1st-in-fitness.com.  A source of information and helpful tips on various types of fitness equipment.