April 24, 2005

By: Maxwell Stone
Website: http://www.1st-in-fitness.com

Internet's Biggest Outdoor Store Now Features Broadest Selection Of Fitness Products On Web

Leading online outdoor retailer, REI.com (http://www.rei.com), today launched a new fitness specialty shop featuring the Internet's broadest selection of fitness equipment and accessories.

"Our new online fitness specialty shop is a direct response to customer requests for a place on REI.com dedicated to fitness products and information to help them stay fit for their outdoor pursuits," said Matt Hyde, REI's vice president of online sales.

The REI.com fitness shop features gear and apparel for running, swimming, in-line skating and yoga, home gym equipment and machines like treadmills, elliptical trainers and spinners, as well as related books and media. True to REI's heritage of providing customers with expert advice, the fitness shop has a comprehensive offering of online content.

Shoppers can review not only detailed product information but also online reference guides – like how to set up a home gym – to help them select the products that best fit their needs. Online clinics feature information on staying fit, preventing injury and other related topics, while discussions on gear, nutrition, favorite workouts and running locations are part of REI.com's expanded Learn & Share community system.

The new fitness selection will be carried exclusively by REI online. "We are always reviewing our product selection to ensure our customers find what they need to enjoy the outdoors when they shop with REI," said Hyde. "With virtually unlimited Ôfloor space,' the Online channel provides an opportunity to stock a broader range of products for our customers while still maintaining our focus on outdoor activities."

Author Notes:

Maxwell Stone contributes and publishes news editorial to http://www.1st-in-fitness.com.  A source of information and helpful tips on various types of fitness equipment.